Q&A with PAPERSELF lashes

 

So, as promised here is the Q&A with PAPERSELF. Find them   on Facebook and Twitter

Also, if you haven't already then make sure you check out yesterday's review. 

On By Mimi, we love to find out a little bit about those working in the fashion industry. It not only give yous you a little background into the brand or person that I've written about, but it also adds a little something extra to the blog. So, here's my 5 minute Q&A with PAPERSELF. 

 We know that you launched in 2009, but what did your first collection look like and how has it changed now?

PAPERSELF begun through a motivation to innovate the way people think about paper, turning it from a house hold item into an artistic piece of jewellery for the eyes. This passion created  “The world’s first and leading wearable paper-art eyelashes!” and we formed a new trend in the market. We have always focused on creating pieces of wearable art and have created (and continue to create) the first contemporary storytelling lashes.

Where do you get your inspiration from for your designs?

PAPERSELF eyelashes are filled with character inspired by the art of Chinese paper-cutting. Eyelashes blend an element of traditional culture with contemporary design. Each design has a symbolic meaning: Deer & Butterfly (Free, Beautiful and Sensitive), Peacock (Auspicious and lucky days), Birds (Happiness and Fulfilment). The lashes can be cut and combined in various ways for different occasions.

I remember seeing you at my very first fashion week in London, what did it feel like for you to be showcasing your lashes there?

As PAPERSELF are a London based brand, LFW is always the most premier high end place for us to showcase. We have also done a variety of other fashion weeks and shows across the world. However! LFW is a lot of Fun , a lot of press, and many vibrant and interesting people - very different to other fashion weeks we’ve showcased at.

What's been the most exciting thing for PAPERSELF?

The amazing growth the brand has had over the last few years has been very exciting. Winning the Nylon Beauty award 2012 and Being in Hollywood film the Hunger Games 2012 were also perks of our journey so far. 

What's next for you?

Many exciting things, This is the beginning of a Paper revolution- and we’ve only just begun!

There you go! Thanks again to PAPERSELF x

Make sure you visit the PAPERSELF website for more information, pictures and inspiration, and also how to purchase your own lashes! Send me a picture if you do!

By Mimi