She Wears: Whistle & Wolf

I know it's been a little while since I last blogged, but I have a treat for you. Say hello to Whistle & Wolf - a beautiful, young clothing brand brought to you by the team behind Playful Promises, which, if you didn't already know is a gorgeous lingerie brand. 

Whistle & Wolf's AW 13 is absolutely adorable and focuses on your shape and silhouette, which is why their designs are so bloody gorgeous. Every dress ecsentuates your figure in a non-obvious way. Delicately hugging your waist and skimming your knees; the dress are the epitome of vintage shaping. Plus, they are decorated in playful prints and patterns. I was lucky enough to be gifted a Whistle & Wolf dress which has quickly become a staple piece in my A/W transitional wardrobe.

As always, I grabbed the opportunity to ask the brand some questions.

Where do you get your inspiration from?

There are actually 3 of us inputting on the design for Whistle & Wolf and we get our inspiration from all over the place. Personally I get mine fromtravel, the world around me and imagining what I would like to wear. I design a lot of clothes that I want to wear and I think women like me would want to wear.

What do you aim to do with with your designs?

Create clothing that is feminine with interesting prints and quirkytailored details with fit and fabric quality all playing a vital part inthe finished designs.

Why did you make the decision to move into clothing as well as lingerie and what do you look for in designs?

As our lingerie range (Playful Promises) became more fashion inspired so my interest in fashion increased - it seemed a natural progression to start designing the covering for the lingerie - like building our own matryoshka dolls

Where do you hope to take your brand and what's the future for you?

We hope to see it available in more independent stores as this fits in with our ethos of being an independent brand ourselves. We also are growing the range. We want to add in more party dresses and more classic mix and match separates.

What's the process like from design to the finished product and how does it feel to see them on the website?

Actually the most exciting bit is seeing real life people wearing your product. In regards to the process we work on much the same schedule as other designers so we just finished designing AW14 as AW13 kicks in and now we have all the hard work to do before I get to the exciting bit of seeing someone wear one of our designs.

I've also fallen in love with these beautiful Playful Promises sets:

Limited Edition Pippa Dandelion Retro Bra £30

Anastasia Russian Floral Bra £45

By Mimi