Alexa Chung & Eyeko

 

Alexa Chung with Max and Nina Leykind.

Photo By Steve Eichner

The queen of the cat flick eyeliner, Alexa Chung, has teamed up with beauty gurus Eyeko - working closely with the brand to develop new products, packaging and also her own unique capsule collection.

Alexa will be joining Eyeko duo Max and Lina Leykind, who created the company in 1999. The brand focuses specifically on products for the eye, hence the name, and features mascaras, eyeliners and brown gel and is a favourite among make up artists and celebs alike. 

The Brit girl, who said she first fell in love with the brand after a make up artist used one of their eyeliners on her during a shoot, met with the brand's duo to discuss her ideas, which include little improvements to existing products plus new names, designs and packaging, said that the collaboration was a very "free" and "organic" one, with their ideas bouncing back and forth through late night emails.

Image from http://www.eyeko.com/

Being an admirer of the classic 60s liner look, it's going to be quite refreshing to see what the Brit style icon comes up with. Whenever you see a collaboration between someone who clearly is a huge fan of the product they're about to work on, it really does make you feel like it's going to be an exciting project. 

Despite already working a number of ventures, including recently penning her first book, being a presenter on Fuse News and occasionally DJing, the original E4 girl seems as though she definitely loves life in fast lane - and with all that creativity at her hands, who can blame her!

By Mimi

Alexander McQueen + Damien Hirst

 

Hirst with one of his Entomology works Photo: PA

Yesterday, the news of another dream collaboration worth taking notice of landed in the email boxes of fashion and art lovers everywhere. That collaboration was of course Alexander McQueen x Damien Hirst. 

In celebration of Alexander McQueen's 10th anniversary, the brand is collaborating with renowned artist Damien Hirst whose past work includes the infamous For the Love Of God sculpture: a platinum cast of an 18th century human skull encrusted with 8,601 flawless diamonds, including, a pear-shaped pink diamond located in the forehead that is known as the Skull Star Diamond.
 
The collaboration will produce and exclusive collection of thirty limited edition designs of the iconic McQueen scull scarf - once dubbed "the most wanted scarf in Hollywood" and a favourite among celebs such as Nicole Richie, The Olsen Twins and Kate Moss.

Alexander McQueen skull scarf

The scarves are said to be adapted from Hirst's Entomology series, one of Hirst's works which started in 2009, and will feature butterflies, bugs, spiders and other insects which have been worked to form kalediosopic geometric shapes. We can expect luxurious materials in the forms of pongé, twill, chiffon and cashmere which will start at around £315 (ouch). 

The collection launches mid November, so you've still got quite a while to save up those pennies to nab one of these incredible designs. When you have two renowned names like Hirst and McQueen working together, you know you can expect amazing things and this, is a very, VERY amazing thing.

Isabel Marant for H&M

Photograph by Inez van Lamsweerde and Vinoodh Matadin. Published in Vanity Fair, January 2011.

Well, when you think that H&M can't top their ever-growing list of designer collaborations, they bring in Isabel Marant. 

The contemporary Parisian designer who knows exactly how to dress a woman without creating too much fuss. With beautiful collections that are irresistibly cool, she makes the "just rolled out of bed look" effortlessly elegant and amazingly fashionable. 
 

Image from http://www.isabelmarant.com/en/ - Isabel Marant SS13

Blending ethnic and urban designs with a touch of tomboy chic, Isabel is one of the most sought after designers with a famous following of celebs which include the ultra sassy Sienna Miller. 

Her designs are accessible and easy to wear yet are so intricate and beautiful that you feel undoubtedly beautiful wearing them. 

According to Vogue, the collection is due to hit stores on November 14 and will include womenswear, accessories and menswear pieces. 

Talking to Vogue, Marant said: (imagine her saying it in her beautiful french accent, I am!)

"I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honor. I aim to create something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy."

"The collection is infused with this kind of easiness and attitude. Everything can be mixed following one's own instincts: my take on fashion is all about personality."

November seriously can't come quick enough! Marant's previous collections have all been to die for; pairing scuffed ankle boots with a tee and jeans, then adding that extra detailing in the jewellery which although carefully picked out, is recklessly placed to give that contemporary urban look - perfect for everyday wear! I am seriously excited about this one...

By Mimi