Isabel Marant for H&M

Photograph by Inez van Lamsweerde and Vinoodh Matadin. Published in Vanity Fair, January 2011.

Well, when you think that H&M can't top their ever-growing list of designer collaborations, they bring in Isabel Marant. 

The contemporary Parisian designer who knows exactly how to dress a woman without creating too much fuss. With beautiful collections that are irresistibly cool, she makes the "just rolled out of bed look" effortlessly elegant and amazingly fashionable. 
 

Image from http://www.isabelmarant.com/en/ - Isabel Marant SS13

Blending ethnic and urban designs with a touch of tomboy chic, Isabel is one of the most sought after designers with a famous following of celebs which include the ultra sassy Sienna Miller. 

Her designs are accessible and easy to wear yet are so intricate and beautiful that you feel undoubtedly beautiful wearing them. 

According to Vogue, the collection is due to hit stores on November 14 and will include womenswear, accessories and menswear pieces. 

Talking to Vogue, Marant said: (imagine her saying it in her beautiful french accent, I am!)

"I am flattered by this collaboration: H&M works with the best designers and this invitation is an exciting honor. I aim to create something real, that women want to wear in their everyday lives, with a certain carelessness, which I think is very Parisian: you dress up, but do not pay too much attention and still look sexy."

"The collection is infused with this kind of easiness and attitude. Everything can be mixed following one's own instincts: my take on fashion is all about personality."

November seriously can't come quick enough! Marant's previous collections have all been to die for; pairing scuffed ankle boots with a tee and jeans, then adding that extra detailing in the jewellery which although carefully picked out, is recklessly placed to give that contemporary urban look - perfect for everyday wear! I am seriously excited about this one...

By Mimi 

Jesse Wears!

It's that time of the week again! The time when my little brother takes over my blog for the day. This week, it was a little harder taking the pictures seen as we seem to be having a monsoon at the moment! Still, every model knows how to work any weather situation right? ;)

I adore these pictures of Jesse - not only because he's wearing my favourite jeans for him, but also because we had a bit of fun with this one as he's starting to love being behind the camera! Although blogger was being a pain today so the quality of the images aren't as good as usual - apologies! 

Today's outfit is one of my faves. My mother bought him this tee for his holiday. It's the perfect amount of neon, I think! I think Jesse agrees. Plus, how cute are those skinny jeans?!

Here's what he had to say about this outfit: 

"I like this tshirt because of the cool words and because it's really comfortable! I love my jacket because it's laid back and goes with whatever. I love my jeans because they're really skinny I like skinny jeans because they look cool." 

Top: Matalan, Trainers: Addidas, Jeans: George, Jacket H&M

By Mimi, and Jesse

Twitter: @miaholt Instagram: Mia_Holt 

He Wears, She Wears: Zoe Brooks

 Zoe Brooks

21 years old

Freelance Fashion Writer

Journalism Graduate

 Shirt: Urban Outfitters, Dungarees: Moto by Topshop, Socks: H&M, Riding boots: Vintage 

 Zoe looks bloody gorgeous in her Topshop dungarees! She pulls of the denim trend effortlessly by pairing them with her over the knee socks and patterned shirt. The outfit is perfect for spring when it's that blissful weather where we don't need our winter coats but maybe need some lovely socks for our toes! 

Beautiful. Effortless. Cool.

Q&A with Zoe:

Are you a trend follower or do you like paving your own way?

While I wouldn't say that I follow trends religiously (because things like this seasons tutu-craze and last years 'sport luxe' really AREN'T my cup of tea) I do treat Vogue like the bible; so when it comes to knowing whats trending this season, I usually know, and I usually have atleast 4 or 5 season staples. This season I guess it's a pair of dungarees, something neon, an ankle strap shoe, a crop top and a floral dress.

Staple items that will never leave your wardrobe?                          Staple items that will never leave my wardrobe? I LOVE anything high-waisted. High-waisted shorts. High-waisted skirts. High-waisted Jeans. High-waisted disco pants. They are super flattering for those of us with dooty legs

Fave trend at the moment?                                      I'm actually looking forward to the Great Gatsby release. I'm hoping the high-street will pick up on furs, beads and tassles; any excuse to kick on some 1920s glamour.

What do you think about Zoe's outfit?

By Mimi

Twitter: @miaholt Instagram: Mia_Holt

Label and store launch: & Others Stories

Say hello to & Other Stories,  the incredibly innovative new store from the guys who brought us our high street faves, H&M, and your new cult shop. Don't believe me? Just visit the site for yourself. 

The store, which launched online today and opened in Regent street this week, is apparently going to change the way us bloggers and general fashion folk shop. They've decided to ditch the seasonal trends that we are so used to following and instead introduce four "stories" or trends which will evolve and change from season to season. We have "Minimalism and Contradiction" which are classic chic, vs "Industrial and Effortless" which show off your edgy side.

I've literally fallen in love. Yes, & Other Stories may be a little bit more expensive than H&M, but they do offer some beautiful items which have a classic luxe look to them. The simple designs mean that you carry the styles from season to season by putting your own unique style into your look. I've already placed 4 clean cut tees and a few bags into my shopping basket! 

By first glance, even the website is offering something different to your usual high street shop, with clear street style and blogger vibes going on to showcase the collections. Definitely a new way to show off designs and clearly paving the way for high street shops. 

colour block dress £65

Every once in a while, a beautifully innovative and exciting new way of shopping comes along and I think this is a huge step for fashion retailers. For months, if not years, the industry has been listening and monitoring how bloggers work and purchase their fashion in the form of magazines featuring street style blogs/pictures and bloggers being invited to events such as London Fashion Week, now it seems as though their influence has shifted over to retail, which is both exciting and very interesting. 

"She wears things that feel right to her and reflect her personality. & Other Stories is about bringing everything she can wear into one place, focusing on the whole look. We believe shoes, bags, jewellery, lingerie and beauty are key for styling and just as important as clothing". - & Other Stories

What is even more interesting is that & Other Stories also shy away from personal shoppers in their store, opting for a more personal style led shop whereby customers are led by their own unique styles, which we see in street style blogs, and not so much of the industry's trends. What this means for designers is another question. 

 leather shoulder bag £65

"Today, a woman with a love for fashion creates her own style". - & Other Stories

You NEED to check them out. TRUST me.  And then maybe comment and let me know your thoughts? Just another shop? Or an exciting project?

Twitter: @miaholt Instagram: Mia_Holt